
So I've been seeing lots of Sherwin Williams trucks on my way to work. Maybe I've just never noticed or cared... or maybe because I've done a few logo designs my eyes are now opened but:
SHERWIN WILLIAMS HAS A TERRIBLE LOGO.
In our current "green" obsessed society they must have one of the least attractive and most foolish logos. Aside from it not functioning as a logo should, as an easily recognized icon without a name or words (look at the target logo, or superman's S, or Batman, or the nike swoosh, etc) , it is also clunky and awkward and in no way iconic. In fact, their logo makes them look like hokey Captain Planet villains. So in honor of this I have done todays sketch. I call him:
SHERWIN WILLIAMS of THE ECOVILLAINS!













